In a recent interview with Andrew Warner at Mixergy.com , I challenged Andrew’s reference to some affiliates’ advantages over other affiliates as being “unfair.” My belief is that, in many instances, highly effective or productive affiliates have earned those advantages.
I’ve had the benefit of a seeing thousands of performance-based relationships. The one-size-fits-all label does not apply. Nor, in my opinion, should every partnership be treated equally. The relationships are priced on performance. Shouldn’t the other aspects of these relationships also be based on performance?
If an affiliate is a good partner in the eyes of an advertiser, a network or an agency–then the affiliate deserves above average treatment. The benefits might come in the form of additional information, a higher payout, or an exclusive consumer discount. In my book, this advantage is not unfair. It is simply an earned opportunity that should lead to a win-win outcome for the performance relationship.
I hope you’ll take the time to watch (or download and listen to) the entire interview. This was a great discussion and there are some valuable tips and insider information for both newbies and veterans. I had great fun with Andrew and encourage you to check out the many GREAT interviews at Mixergy!





Fri, Jun 5, 2009
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