LisaRiolo

But WAIT, There’s more!

The "But WAIT! There's more!" phrase works. Which is why every direct response ad includes some version of it, along with the requisite improved offer. As consumers, we expect to hear there's more. We expect a better price. We expect a bonus.

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Will Affiliates Survive this Economy?

Affiliate marketers claim they can grow their businesses during the same economic slow downs that hurt other marketing channels. Makes sense, right? Advertisers shift their budgets and focus from general advertising to direct response type deals. The affiliates, which are expert at sending ready-to-buy customers, revel in market conditions that specifically favor their skills.  [...]

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