LisaRiolo

Unfair or Earned Advantages for Affiliates?

In a recent interview with Andrew Warner at Mixergy.com , I challenged Andrew’s reference to some affiliates’ advantages over other affiliates as being “unfair.” My belief is that, in many instances, highly effective or productive affiliates have earned those advantages. I’ve had the benefit of a seeing thousands of performance-based relationships. The one-size-fits-all label [...]

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Will Affiliates Survive this Economy?

Affiliate marketers claim they can grow their businesses during the same economic slow downs that hurt other marketing channels. Makes sense, right? Advertisers shift their budgets and focus from general advertising to direct response type deals. The affiliates, which are expert at sending ready-to-buy customers, revel in market conditions that specifically favor their skills.  [...]

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