LisaRiolo

The $10 Bet On Affiliate Marketing

The final session  in the PubCon 2009 Affiliate Track “Will Performance Marketing Save the Advertising Industry?” had almost as many panelists as audience members. Not kidding. As the moderator I was tempted to lead our baker’s dozen to the conference bar and hold the conversation there. Instead, Lisa Picarille, Shawn Collins and Jay Berkowitz proceeded as [...]

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Unfair or Earned Advantages for Affiliates?

In a recent interview with Andrew Warner at Mixergy.com , I challenged Andrew’s reference to some affiliates’ advantages over other affiliates as being “unfair.” My belief is that, in many instances, highly effective or productive affiliates have earned those advantages. I’ve had the benefit of a seeing thousands of performance-based relationships. The one-size-fits-all label [...]

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Dear Professional Affiliates:

Thank You! For over a decade, all of us that earned a living through affiliate marketing, have you, the professional affiliates, to thank.  Whether an affiliate program manager or a customer service representative at one of the networks–our paychecks were basically funded on yours and the backs of other successful affiliates. I know you receive gifts, party [...]

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But WAIT, There’s more!

The "But WAIT! There's more!" phrase works. Which is why every direct response ad includes some version of it, along with the requisite improved offer. As consumers, we expect to hear there's more. We expect a better price. We expect a bonus.

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