LisaRiolo

The $10 Bet On Affiliate Marketing

The final session  in the PubCon 2009 Affiliate Track “Will Performance Marketing Save the Advertising Industry?” had almost as many panelists as audience members. Not kidding. As the moderator I was tempted to lead our baker’s dozen to the conference bar and hold the conversation there. Instead, Lisa Picarille, Shawn Collins and Jay Berkowitz proceeded as [...]

Continue reading...

Unfair or Earned Advantages for Affiliates?

In a recent interview with Andrew Warner at Mixergy.com , I challenged Andrew’s reference to some affiliates’ advantages over other affiliates as being “unfair.” My belief is that, in many instances, highly effective or productive affiliates have earned those advantages. I’ve had the benefit of a seeing thousands of performance-based relationships. The one-size-fits-all label [...]

Continue reading...

The Priority Is You

“In the event of a sudden loss of cabin pressure, oxygen masks will automatically drop from overhead.” I continue working the Sudoku puzzle from the in-flight magazine, but I’m listening, too.  For some reason this part in the flight attendant’s script always catches my attention.  “Secure your mask first before attempting to assist [...]

Continue reading...

Patience

“Don’t you know how to play Patience?” Apparently, I did.  Just by another name: Solitaire.  The card game my mom taught me so I could play by myself.  (Just because you have brothers doesn’t mean you have participants.) Solitaire.  The game I didn’t like much because I rarely won.  And, until the computer version came along and [...]

Continue reading...